THE BEAUTY INDUSTRY HAS BEEN ON A STEADY DECLINE WITH FLAT SALON SERVICES AND DECLINING RETAIL SALES. THE LONG HAIR TREND REQUIRES LITTLE MAINTENANCE REDUCING THE SALON VISIT TO ONCE OR TWICE A YEAR. PROFESSIONAL PRODUCTS ONLY AVAILABLE AT A SALON CAN NOW BE BOUGHT ONLINE AT A CHEAPER PRICE. ACCESS TO ONLINE TUTORIALS, ENCOURAGE INDIVIDUALS TO TRY TO CUT AND COLOR ON THEIR OWN AND STYLISTS ARE SERVICING MORE CLIENTS AT HOME ‘OFF THE BOOKS’.

HOW CAN WE REVITALIZE THIS INDUSTRY? OUR 2020S CAMPAIGN IS DESIGNED INSPIRE CHANGE, CREATE EXCITEMENT AND BRING CLIENTS BACK TO LICENSED SALONS ON A FREQUENT BASIS. OUR OBJECTIVE IS TO BRING ALL SECTORS OF THE PROFESSIONAL BEAUTY INDUSTRY TOGETHER TO REINVIGORATE & REINVENT A MODERNIZED 1920S STYLE. TOGETHER WE CAN CREATE A ROARING 2020S REVOLUTION.

 

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